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Partnerships with Purpose

Together, we are inspiring the nation and uniting communities to support us in changing young lives throughout the UK.

Explore our incredible partnerships, learn how your organisation can get involved and discover what it is like to work with BBC Children in Need.

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WE WOULD LOVE TO WORK WITH YOU

  • We are the BBC’s official UK charity
  • We are the most loved children’s charity in the UK*
  • We are currently funding 1,434 projects throughout the UK; in the last 12 months we supported over 341,000 young lives*
  • 95% of the UK population are aware of BBC Children in Need and the work we do
  • Our brilliant corporate partners raised an incredible £13 million combined in 2023-2024!

Partnering with BBC Children in Need has seen a step change in our customer engagement in community and charity giving. BBC CiN gets the most traction with our customers, delivers the most engagement from our employees and is creating a legacy for each of our restaurants in the communities we serve.

Louise Page, McDonald's

PARTNER SPOTLIGHT:

24 YEARS WITH ASDA

ASDA and BBC Children in Need have been in partnership since 2000, and have raised over £38 million to date. A huge THANK YOU to ASDA Colleagues, Community Champions and Customers for getting behind BBC Children in Need each and every year!

Asda’s funding has been instrumental in supporting and making a difference to the lives of children and young people across the UK, and over the past 24 years, we have been able to improve the lives of over 250,000 children and young people.

Launched in 2023 by ASDA and BBC Children in Need, the Fuelling Potential campaign continues to boost wellbeing among the UK’s young people and to ensure no child is held back by food insecurity. Fuelling Potential tackles holiday hunger, and also helps to provide respite, support and fun activities at BBC Children in Need holiday sessions in a bid to transform young mental health for the better.

We know it’s vital for young people to have access to nutritious meals and somewhere to feel safe – throughout the holidays and beyond. That’s why ASDA continues to fundraise with its customers and colleagues in support of BBC Children in Need.

A massive thank you to all our partners:

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